Most small business owners don’t need a 40-page investor-style document—they need a clear, usable plan they can glance at every month to stay on track.
That’s where the one-page business plan comes in. It’s fast to create, easy to update, and powerful enough to guide your goals, pricing, and income strategy.
Here’s what to include in a one-page business plan (plus how The Small Business Planner helps you put it all together).
1. Your Vision and Mission
Start with clarity on why your business exists and what it’s working toward. This doesn’t have to be fluffy or perfect—it just needs to reflect your purpose.
Try filling in these blanks:
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We help [who] with [what problem or desire]
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Our goal is to [transformation or result]
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Our business exists to support [your personal or lifestyle goals]
Example: We help busy parents get healthy dinners on the table in 30 minutes or less—so they feel confident and connected at home.
2. Your Offer and Business Model
What exactly are you selling? What does it cost? How do you deliver it?
Include:
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Product or service name
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Price or pricing model
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Delivery method (online, in person, subscription, etc.)
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Frequency (one-time, retainer, package, recurring)
This section helps you stay focused and resist the urge to constantly add new offers that dilute your energy.
3. Your Revenue and Salary Goals
Next, connect your business to your personal finances. How much do you want or need to pay yourself? What kind of revenue supports that?
List:
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Monthly take-home salary goal
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Monthly business revenue goal
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General breakdown of expenses and taxes
Inside The Small Business Planner, we guide you through this step with planning templates that make the math easy—even if you’re not a numbers person.
4. Your Ideal Customer
Who are you here to serve? Get specific—not just demographics, but pain points, desires, and buying habits.
Include:
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A brief description of your ideal buyer
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The problem you solve for them
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What makes your offer the right fit
When you know exactly who you’re speaking to, everything from marketing to pricing gets easier.
5. Your Marketing + Sales Channels
Where will customers find you? How will they buy?
Outline:
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Top 1–3 marketing channels (Instagram, SEO, email, events, etc.)
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Your core sales strategy (DMs, checkout links, phone calls, funnels, etc.)
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Frequency of visibility efforts (how often you show up and how)
Keep this part lean and realistic based on your bandwidth.
6. Your Key Milestones
Finally, add a few key goals to keep you moving forward.
Consider:
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A 3-month revenue goal
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A specific action to improve visibility or conversion
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A system you plan to implement (like email marketing or a CRM)
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Any deadlines tied to launches, seasons, or personal goals
This helps you work with intention—not just respond to what’s urgent.
How The Small Business Planner Helps
Inside The Small Business Planner, you’ll find:
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Vision and goal-setting worksheets
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Templates to map your pricing and revenue
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Monthly and quarterly planning pages
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Cash flow tools that sync with your business bank accounts
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A system that connects strategy, execution, and income
It’s the only planning system built for small business owners who want clarity, consistency, and real results.
Explore The Small Business Planner: https://smallbusinessplanner.com/products/planner
Related Posts for Deeper Planning
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How to Build a Business Plan If You’re Not a Numbers Person
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Business Plan vs Strategy: What’s the Difference and Why It Matters
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The Most Common Business Planning Mistakes (and How to Avoid Them)
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How to Set Revenue Goals Based on Personal Expenses