About Us

Catherine Smith Licari is a small business strategist, Columbia MBA, and 7-figure entrepreneur on a mission to help small business owners build real, lasting wealth — without burning out or guessing their way through growth.

With over 10 years of hands-on experience building luxury fashion and retail brands, Catherine has built multiple product-based companies to 7 figures in under 18 months, raised over $10 million in capital to support small business development, and been featured by Forbes, NASDAQ, Harper’s Bazaar, and The Wall Street Journal for her work at the intersection of strategy, systems, and sustainable success.

Her secret? A belief that profit isn’t accidental — it’s built with intention, clarity, and a plan.

That belief led her to create The Small Business Planner®, a system trusted by over 6,000 business owners to help them build businesses that are not only beautiful and mission-driven, but deeply profitable. Catherine brings the perfect mix of big-business strategy and small-business practicality to everything she teaches — helping founders turn their passion into a truly scalable and sustainable business.

Whether she’s coaching clients, leading live workshops, or helping you through a planner page, Catherine’s work is rooted in one powerful promise:

You don’t have to do this alone.
You just need a clear plan — and a partner who’s walked the path.